Marketing budgets have increased from a year ago and the majority of this increase is going toward interactive digital and social media according to a new study. The study found that ‘increased value is being placed on new marketing channels, with 45 per cent of the respondents saying that their marketing budgets for social media, [...]
June, 2010
What is the Best Day for Marketing Emails?
If you are collecting emails on your website and then sending out marketing newsletters to customers who sign up then you might be wondering what is the best day to send out your newsletter for maximum impact. If you are communicating mostly with businesses then Friday night is probably not a good idea, or is [...]
Google Analytics – getting started
We all know that Google is a search engine but not everyone knows that Google as a corporation has not only shown the world the power of brand, product and service but also offers us some of the most powerful tools in the web marketplace – for free. It was a stunning stroke of genius [...]
Google Caffine’s Jolt to the SEO System
Google has announced that it has Completed the roll out of the new web indexing system, codenamed ‘Caffine’. Caffine is designed to give 50% fresher results, meaning that it will see changes to the web faster. So whether it’s a news story, a blog or a forum post, the web page should appear in Google [...]
Small Businesses Embrace Social Media Marketing
The Sacramento Business Journal is reporting that ‘Many small-business owners have decided they can’t ignore social media as a tool to attract, engage and maintain customers’ They go on to say that this is very much like small businesses realising, some time ago, that they needed a website, they are now coming to realise that [...]
