Android, the Google owned OS for Mobile technology has announced that the next version of the Android OS software (version 4.4) will be named Android KitKat.
This is somewhat of a surprise within the industry as previous indications were that the newest version would be named Android Key Lime Pie. Previous versions have been consistently named using letters of the alphabet in turn. The first version of the software was named Cupcake, then Donut, Eclair, Froyo (short for frozen yoghurt), Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean.
Up until now Google has used generic names of sweet treats to name their OS and this is a bold move to merge with a brand.
While some will view this a simple marketing coup, Google has said neither side will be finically paying the other.
A move such as this … high profile brands merging in such a way is of course a little risky and should one fall will no doubt tarnish the reputation of the other but both companies appear to have their eyes wide open.
Keeping the name under wraps was no easy task and only a very small team knew of the decision. The project was internally known as Key Lime Pie to make sure nothing got leaked ahead of schedule.
The announcement comes with Google installing a statue of its Android mascot made out of KitKats at its headquarters while Nestle plan to sell more than 50 million chocolate treats featuring the Android mascot.