At 9am on Sunday 11th November a UK first will occur. The Royal British Legion will unleash a social media Thunderclap to promote Two Minutes Silence in remembrance of all the men and women who have paid the ultimate sacrifice.
A Social Media Thunderclap is a ‘crowdspeaking platform’ that allows a single message to be mass shared simultaneously. The Thunderclap organisation describes it as being like a social media flash mob, helping the single message to rise above the noise of social networks.
The subsequent retweeting or Facebook ‘liking’ of the original simultaneous Thunderclap message, serves to ensure that important causes achieve global recognition by harnessing the power of social media.
“Twitter is a wonderful way to say something, but it’s difficult to be heard,” says Hashem Bajwa, De-De’s CEO. “Thunderclap lets people be heard by saying something together.”
Join the British Legion Thunderclap and Show Your Support
As the first UK organisation to use the Thunderclap social media tool the British Legion will use the Thunderclap to encourage the UK’s 10 million Twitter and 33 million Facebook users to observe the Two Minute Silence on Remembrance Sunday (11am on Sunday 11 November).
On Sunday morning, 11 November, in advance of the traditional Two Minute Silence at 11am, a ‘stockpile’ of tweets and updates made by British social media users will be unleashed.
The message, ‘I’ll be remembering the fallen at 11 o’clock #2MinuteSilence #LestWeForget’ will be broadcast across the social media websites of twitter and Facebook in a simultaneous expression of support.
To join the Thunderclap and show your support simply visit the Thunderclap page – www.thunderclap.it/projects/547-two-minute-silence. Once there you can then support the effort by clicking to authorise your Twitter and Facebook accounts to send this message simultaneously on Sunday 11 November with every other participant.
If you have opted-in to participate, Thunderclap will automatically send out the message at 9am on 11 November.
Helen Hill, Head of Remembrance at The Royal British Legion comments, “We hope to create the largest ever show of online Remembrance by using the communicative power of social media to remind millions of Britons that they have a very personal opportunity to honour the men and women who paid the ultimate sacrifice.”
Rake Mark have joined the Thunderclap to show their support and will be observing the two minute silence.