Business is Finally Embracing Social Media Marketing

Alterian has released the results of their seventh annual survey on Social Media Marketing. The survey suggests that 2010 will be the biggest year yet for Social Media Marketing with 66 percent of respondents stating that ‘They will be investing in social media marketing in 2010 and 40 percent of those saying that they would be shifting more than a fifth of their traditional marketing budget towards funding Social Media Marketing activities.

Measuring results seems to have slipped the net with only just over one third of respondents (36 percent) saying they are investing in social media monitoring and analysis tools. Only 7 percent said that they have no Social Media Marketing efforts of any kind.

Will 2010 Be The Year For Social Media Marketing?

The research has shown a definite swing towards Social Media Marketing for the companies surveyed, however the survey gives no indication towards the size of the companies questioned so its relevance to small businesses is limited. This is the first big Social Media Marketing news story of 2010, so if 2010 will be the first big year of social media marketing is yet to be seen.

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