Getting you started on writing killer survey’s – Part Two

Tips on writing Killer Survey's

Writing a great survey is pivotal to getting useful and meaningful results that you can use to gain a greater understanding of your market – which is in the end why we are putting a survey in the field in the first place.
Taking extra special care to be mindful towards the respondents of your survey, respecting boundaries and being grateful for their valuable time is a must when building a list of qualified respondents.
In Part one we talked about the basic elements needed when writing a survey, here are survey writing considerations I like to call ‘fine tuning’:

THERE MORE!

Allow your Respondents to add comments and feedback (possibly prompted) this way they will feel assured that their point has been put across completely and will feel an increase sense of achievement and is more likely to complete one of your surveys again.

TIME IS A FACTOR

Keep your survey as short as you possibly can. Remember your objective, think about what your survey is design to achieve and create a list of questions that can achieve it. Continue to break your list down until you have a survey of as few questions as possible. In addition to this be honest with your Respondents, just them an accurate time that it will take to complete – Provide a progress bar – your Respondents will appreciate knowing how far they’ve gone into your survey. This will create a smaller dropout rate.

WELL SHOULD I COMPLETE YOUR SURVEY AGAIN?

People hate surveys and ingrained in us is a mindset that stops most people completing them. To get round this it might be a good idea to offer and incentive for your respondents for participating.

WE ALL LIKE TO BE APPRECIATED

Remember at the end of each survey to thank the respondents for their time. Everyone likes to be seen as valuable and regardless wether your survey was 3 questions or 25 it has been a commitment of time on their part so make sure your respondents get the feeling of appreciation from you.

SIMPLE BUT VITAL TO A SUCCESSFUL SURVEY

Before publishing the survey proof read the survey several times and when you feel you are totally sure, check it again!

Well that’s pretty much it I think … if you have any questions or contributions to the topic please feel free to comment or email us.

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