Google’s Update Removes Keyword Data

If you’re not interested in SEO, page rank or your website’s position in Google then this article won’t interest you at all, however as most business website owners are all a little preoccupied with Google positioning I would guessed this would tweak your interest.

To the absolute horror of SEO experts around the world, Google has implemented “auto encrypted browsing” and removed Google Analytics keyword data.

In layman terms this means that if a user is logged into their Google account when they search, the keyword that they searched on will be encrypted and will no longer be available in Google Analytics for you to analyse your conversion rate against.

For example, ‘Mr Smith’ wants a new website for his business; he enters ‘web design Staffordshire ’ into the Search Engine Google, follows a link in the Search Engine Results Pages and then clicks on a buy button on the resulting website. We, as website owners, will know that we have a sale or conversion from this keyword search. In the future we will know we got the conversion from a Google search but not the keywords that gave us the conversion.

This obviously has little impact on the searcher as the only difference that they will see is the use of HTTPS protocol rather than HTTP, but from an SEO, targeted marketing point of view this could cause a few issues.

Interestingly enough this does not affect Ad Words, the paid marketing listing for Google?

This move by Google goes hand in hand with the soft (quietly done) launch of “Good to Know” … very interesting?

If you are looking to make your website more effective and convert visitors into customers then contact us now on 01785 256222 or email


9 Thoughts on “Google’s Update Removes Keyword Data

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