Google’s Update Removes Keyword Data

If you’re not interested in SEO, page rank or your website’s position in Google then this article won’t interest you at all, however as most business website owners are all a little preoccupied with Google positioning I would guessed this would tweak your interest.

To the absolute horror of SEO experts around the world, Google has implemented “auto encrypted browsing” and removed Google Analytics keyword data.

In layman terms this means that if a user is logged into their Google account when they search, the keyword that they searched on will be encrypted and will no longer be available in Google Analytics for you to analyse your conversion rate against.

For example, ‘Mr Smith’ wants a new website for his business; he enters ‘web design Staffordshire ’ into the Search Engine Google, follows a link in the Search Engine Results Pages and then clicks on a buy button on the resulting website. We, as website owners, will know that we have a sale or conversion from this keyword search. In the future we will know we got the conversion from a Google search but not the keywords that gave us the conversion.

This obviously has little impact on the searcher as the only difference that they will see is the use of HTTPS protocol rather than HTTP, but from an SEO, targeted marketing point of view this could cause a few issues.

Interestingly enough this does not affect Ad Words, the paid marketing listing for Google?

This move by Google goes hand in hand with the soft (quietly done) launch of “Good to Know” … very interesting?

If you are looking to make your website more effective and convert visitors into customers then contact us now on 01785 256222 or email enquiries@rakemark.com

 

9 Thoughts on “Google’s Update Removes Keyword Data

  1. Ruben Beamesderfer on March 6, 2012 at 2:20 pm said:

    Keep working ,splendid job!.

  2. Veronika Trowel on March 23, 2012 at 10:05 am said:

    The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important..

  3. very nice submit, i actually love this web site, keep on it.

  4. Credit Keeper on April 4, 2012 at 7:54 am said:

    Great article! I loved the insight and advice given. Plus, your article writing style is very pleasing to read. If you have time kindly make sure you visit my new website and let me know what you think..

  5. conditions anger management on April 10, 2012 at 12:00 am said:

    I have been absent for some time, but now I remember why I used to love this web site. Thanks, Wendelberger

  6. Hello. impressive job. This is a remarkable story. Thanks!.

  7. Simon Skees on April 12, 2012 at 9:18 pm said:

    Spot on with this write-up, thanks for that info

  8. Shahn Ry on April 16, 2012 at 11:54 am said:

    Whats up are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any coding knowledge to make your own blog? Any help would be really appreciated!.

  9. オンラインカジノ 評価 on November 7, 2012 at 9:17 am said:

    i needed that, an additional excellent read. thx, you’ve made my day:).

Leave a Reply

Your email address will not be published. Required fields are marked *


× 4 = thirty two

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Post Navigation