Networking -part 1 of 3
Founded in February 2004, and currently has over 400 million active users.
Facebook claims to “facilitate the sharing of information through the social graph” and I wouldn’t necessary disagree. Facebook offers photo and video upload, chat, email, a forum (or wall), marketplace (to display items for sale), Event and Groups and additional Pages to mention just a few of its offer’s (full list on the websites fact sheet).
Adding an additional pages or creating groups within your Facebook account is where the term “Become a Fan” is relevant. Creating your own Business Page/Pages is an excellent way to promote you business and keep your “fans” up to date on Events, promotions and marketing info. By creating this community of loyal fans and by making your offerings of interest and benefit you can soon turn a static promotion into a viral one.
* For the few techies reading, Facebook is one of the most-trafficked PHP websites in the world, and utilizes one of the largest MySQL installations anywhere in the world, running thousands of databases.
Want to find out more about Facebook? It’s all here
Twitter is the leading micro-blogging site; this instant messaging social tool allows users to blog 140 characters in any single string. Messages can be uploading via a variety of means. Web, mobile app, desktop app, via SMS txt … they really have thought of pretty much everything.
The basic starting point being, you set up an account (which is free by the way), search on areas of interest and follow them or perhaps follow users you may already know that have a twitter account and start micro-blogging about stuff you either find interesting or more importantly others find of interest.
Though all my reading, there seems to be an option that twitter and tweeting your events, announcements and points of interest is the future of PR.
Despite being based on a relatively simple structure (in techie terms that is), twitter allows us to follow others (even our competitors), interact and influence our followers, create lists and interact with the world instantly.
News travels fast, but faster via twitter.
LinkedIn has 60 million members in over 200 countries and with that in mind you can see that this is no small fry as far as social networking is concerned
According to the official LinkedIn press room, a new member joins the networking site, on average every second, with somewhere in the region of 50% of its uses outside the US.
LinkedIn is very much a business social networking tool. Like with the Facebook you are able to link with contacts/friends (LinkedIn call these connections) which can have second-degree connections and then third-degree connections. Within this web of connections you can build an interconnected network of experienced professionals from around the world. Sharing skills, knowledge, information, and business opportunities amongst your connections and even offering and accepting recommendations that the entire network can see.
With executives from all Fortune 500 companies being LinkedIn members
MySpace was launched in 2003 by eUniverse (an internet Marketing Company based in LA). In 2005 eUniverse (and with it MySpace) was bought by Robert Murdoch’s News Corporation.
In April 2008, based on monthly unique visitors, MySpace was beaten by its main competitor Facebook.
As you would expect, MySpace has the standard blubs, a profile page, about me, who you would like to meet etc. What makes MySpace a little bit different to the others is the extent in how much you can change the visuals of your page. With significant editable sections of the site (both by “Profile Customizer” and html/CSS editing), users are able to brand pages making then total unique.
What makes MySpace stand out from the crowd is the ability to add music files to your pages – the music is added to a player which can then be embedded directly into your profile page.
So, it is no surprise that MySpace is the popular choice amongst the music industry.