The dreaded Google First Page Guarantee. I have to get into this a few times a year with different customers and occasionally with the firms offering this guarantee on behalf of a customer. However, I do find that the Google First Page Guarantee is such a sham that it is actually a really good way of working out the scam artists early on. If they offer you a guarantee then scratch them from your list of companies that you want to work with, because with Search Engine Optimisation there are no guarantees.