A new study from ComScore has shown that there are winners and losers in the world of social media. Facebook again recorded the lion’s share of visitors with 23.8 million visitors, an increase of 57%. Twitter showed a modest 2.7 million visitors, but the exciting part of this is that Twitter showed an increase of over 3000%.

Bebo, MySpace and Friends Reunited all showed a loss of visitors and it is becoming clearer to marketers where to concentrate their efforts when promoting their products in the social networking arena.

Top 10 Social Networking SitesRanked by Total U.K. Unique Visitors (000)* May 2009 vs. May 2008 Total U.K., Age 15+ – Home & Work Locations Source: comScore World Metrix
Property	May-08	May-09	% Change
Total U.K. Internet Audience	34,489	36,855	7
Social Networking	27,118	29,444	9
Facebook.com	15,195	23,860	57
Bebo	11,895	8,546	-28
Windows Live Profile	N/A	6,891	N/A
MySpace Sites	8,335	6,531	-22
Twitter.com	80	2,670	3,226
Digg.com	1,311	1,759	34
Friends Reunited Group	3,271	1,629	-50
Tagged.com	669	1,625	143
Deviantart.com	900	1,453	61
Buzznet	939	1,370	46

*Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.