A new survey out this week indicates that web design and web developers may be looking towards Google products over Facebook for future social media development, but also that Android is set to lose out to Apple’s iOS.
These possibly conflicting findings are interesting Philip Brassington, director at and technical lead Rake Mark Web Design Staffordshire. As a web developer with over 10 years experience, he takes an interest in such matters for Rake Mark.
“The report seems to be offering two different perspectives to where the web developer community is heading” he said.
According to a new report by mobile platform company Appcelerator and analyst firm International Data Corporation (IDC), more developers are looking at using the Google products over Facebook. Apps like Google+, search, Gmail and developing for Android, Google’s mobile operating system are becoming the focus for future social media development.
With 2,173 respondents from developers across the world the survey found that 39% said the network effects of Google’s initiatives are more important to their social strategies in 2012 than Facebook’s social graph.
The website Mashable reports that Appcelerator principal analyst Michael King has said “Google is learning some good lessons from Facebook about what not to do and what to do better,”
“We didn’t expect Google to expect to do so well against Facebook, but it puts them at an advantage. Many developers now see Google as offering more opportunities for growth than Facebook.” he said.
Oddly, Mashable reports that the survey found that developers have expressed less interest in developing Android apps this year and are more likely to develop apps for iOS. This seems to be a slight contradiction in the report’s main findings of developers looking towards the android platform.
The report also stated that HTML5 is set to take a prominent position in 2012, playing a bigger role in the mobile app market in this time.
Further, around 79% of mobile developers indicated they plan to integrate HTML5 into their apps in 2012. 53.5% said they are focusing on mobile strategies. Only 27.4% said this in 2010.
The Web Design Market in 2012
Rake Mark Web Design has already noted some interesting trends this year and this new report offers interesting insights into the web design market in 2012.
What does this report mean to staffordshire web designers and firms employing web designers in Staffordshire in 2012? Philip Brassington believes that the key takeaway is the need for mobile web.
“We have seen a huge uptake in 2012 for mobile compatible websites and mobile web design and this report adds the concrete foundations to our previous findings.”
It seems that the Staffordshire Web Design firm’s previous findings are firmly being held up.