Rake Mark Web Design has been tweeting out interesting web design information, web design articles and company information for some time now and we’ve gained nearly 1000 followers in the process, but during a meeting a couple of weeks ago we talked about adding real value to our tweets to give a genuine benefit to our twitter followers.
The web design tips series of tweets was one of the ideas that we thought of and one we have started with. Everyone loves a quick win, and a quick win that can increase your website’s effectiveness and your profits is good for everyone.
Although twitter is perfect for quick web design tips popped out through the day, it is easy to miss one, so here is a summary of the first ten web design tips, with a bit more information to help you get the most out of your website.
Web Design Tip 1: Always allow at least 250 words of text on the homepage in your design. Google Loves Text & your readers want info
This is primarily an SEO tip, if you have very little text on the homepage of your website then there is less for Google to crawl and index. The other side to this coin is that your visitors came for a reason and if they can’t find the answer to their query in a few minutes then they will leave. You can’t really give them much of a reason to stay in less than 250 words.
Web Design Tip 2: Make your phone number prominent on your homepage. Customers gain confidence, even if they don’t need you now.
There’s nothing worse than visiting a business, loving the website design and wanting to contact the business in question and having to search for their contact details. Even if your visitors aren’t trying to get in touch right now, your landline in a prominent position on your website will give confidence that you are a legitimate enterprise and here to stay.
Web Design Tip 3: Make sure you have a bold, unique logo that expresses your brand. Your logo is one of the most visible images associated with your business and your website.
Having a memorable logo will help casual observers remember your business and your website over your competitors. Firstly people will associate the image with your business, but ideally in time they will associate your logo with your industry. If you consider the Michelin Man, when you see that prominent logo, either the full detail or just an outline, you probably think tyres before you think of the brand.
Web Design Tip 4: Take your logo and make a ‘favicon’ from it. Your favicon is the little logo that is seen in the web browser when visitors are browsing your site.
The teeny logo that is shown on the web browser when someone visits your webpage is just another string to your branding bow. They can be tricky to design, but Rake Mark or your web designer should be able to help you out.
Web Design Tip 5: If possible, trademark your business name and your logo. It’s not as complicated as you might think.
Rake Mark Web Design trademarked our business name and logo a couple of years ago to protect our brand. It isn’t really a specific web design tip, but it is a good design and branding tip and the process really wasn’t all that difficult. We filled in all the papers ourselves and filed them with the modest fee.
More Web Design Tip And Web Design Tweets to Come
So that’s the first 5 tweets and I’ve also hit my self imposed ‘approaching boredom’ word count. The web design tip tweets are ongoing on a daily basis, so follow along by joining twitter and following the Rake Mark web design twitter feed.