POG milk caps, Tamagotchis, the Crazy Frog… What do all of these have in common? They were all trends which seemed ludicrously popular one minute but then seemed to plummet in popularity the next. The world of web design has also been prone to trends – and, through studying them, you could learn how to become a better web designer. However, we know that you probably lack sufficient time to do this effectively, which is why we below discuss some of the most noteworthy trends in web design during the last decade and, indeed, what useful things about web design can be learnt from them.
For example, though many web designers have been keen on using unique and visually attractive typefaces for the text content on their websites, they have often overlooked the readability of the text content in these typefaces. The important lesson to be learnt here is that if a website’s text content looks beautiful but is too difficult to read, it is ultimately useless. Meanwhile, many web designers adhere too closely to outdated fixed-width grid systems, rather than opting for more modern responsive web design systems which take account of how websites are these days viewed on screens of many different sizes.
About five years ago, many web designers opted for what was commonly dubbed the ‘Web 2.0 look’. This term described a website design that was vibrant and glossy and displayed bevelled edges, soft rounded corners and even a reflected logo. However, as more people began viewing websites through mobile devices, many web designers began ditching elaborate website designs in favour of more old-fashioned minimalist designs which prioritised the clear display of content over the necessity for many kilobytes to be downloaded by people wishing to view the websites.