Yucca Lodge’s Content Managed Website: Six Months On

Yucca Lodge launched their new content managed website six months ago today. Rake Mark Web Design was proud to be the website developers and we were really proud to be launching this site with Barry and his team at Yucca Lodge

Website Design Brief for Yucca Lodge

Barry asked Rake Mark to create a website that showcased his key product lines, which are Yucca Plants, Cordyline Australis Plants and Indoor Palms. It was also highly desirable to rank on Google within the geographic location of Stafford and Cannock in Staffordshire for searches related to the business and products. Also ranking was requested for the mail order side of the business.
Using natural pale greens to highlight the fresh organic side to the business with woody green and brown colours from the provided logo, the Rake Mark team set to task with the website design. Rake Mark was also tasked with writing the website copy and to provide images from our extensive image library.
The copy required a number of meetings with Barry to fully understand the product range and potential search terms that users may put into Google. A list of pages was agreed and the type of content that these pages should contain.
The image requirement was particularly difficult to fulfil as there were limited images within the library of the different plants in a nursery section. There was insufficient budget to hire a photographer so it was decided that Rake Mark would take the images themselves.

Website Success? The Proof is in the Eating

The website was well received by the client, Yucca Lodge with very few design edits required. The copy was spotless and remained without edit. The site was built on the highly popular WordPress Blogging and Content Management System. Although this CMS may be seen as limited, but for ease of use it is very hard to beat.
Regarding Google Listing, below are some results taken manually from www.google.co.uk on 29th May 2011
Search term / Rank Yucca Lodge: 1 Mail Order Yucca: 1 Mail Order Yucca Plants: 2 Mail Order Cordyline: 1 Mail Order Cordyline Australis: 1 Mail Order Indoor Palms: 1 Mail Order Kentia Palm: 1 Mail Order Areca Palm: 8 Yucca Plants Stafford: 1 Yucca Plants Cannock: 1 Yucca Plants Staffordshire: 1 Cordyline Australis Stafford: 1 Cordyline Australis Cannock: 1 Cordyline Australis Staffordshire: 1 Indoor Palms Stafford: 6 Indoor Palms Cannock: 1 Indoor Palms Staffordshire: 1
There is still work to be done to maximise Barry’s site but apart from the well crafted copy on launch there has not been an ongoing Search Engine Optimisation project for this website. The results above have been created using Rake Marks approach to clean code, fast loading time and  well crafted website content.
“The Yucca Lodge Website Design Project was exciting and interesting. The real challenge was to maximise the budget and deliver ranking in Google without an ongoing SEO project.” said Sarah Brassington, who led the team from Rake Mark. “The results of this web project that we have released today shows how small business website design doesn’t need to cost the earth to be very effective.”

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