Web or online marketing can be the most powerful and cost effective part of your marketing mix.

It isn’t a ‘silver bullet’ that will give your company overnight success, but used effectively with other traditional or offline marketing strategies you can use your web site and other online marketing strategies to boost your business.

The first and most important help we can offer is free advice. Sign up for our web marketing newsletter and we’ll send you a load of ideas. If Rake Mark have developed your website you should be pretty clear on what you want your site to achieve. Now you need to determine your marketing strategy and where web marketing fits into your unique mix. Good marketing starts with good copy. This can be tricky to write and we can help by either writing it with you or sending you helpful handouts on writing good copy. Be wary of this darkest of dark arts. SEO has its place and can help, but don’t expect miracles. SEO shouldn’t be too expensive due to it’s poor returns. Concentrate on Google optimisation if you are on a budget. PPC is basically advertising on the right hand side of a Google results page. A well targeted campaign will yield better results than SEO and a PPC campaign can start at a few hundred pounds. Targeted monthly emails to current and prospective clients can be a great way to raise your profile. Your online marketing campaign needs to work along side your offline campaign. This can be leaflets, direct mail, business cards, PR and advertising. All of these things may need some design work.

Rake Mark has a range of helpful website extras that you can be quickly added to your website package for a fixed cost.