Businesses worldwide are slowing coming round and understanding the full potential power of Social Media, online communications and the intense exposure and website marketing benefits that can be created by engaging in greater online ventures.
Over the last year a large percentage of social networking sites such as Face Book and Twitter, have published a continued increase in use, with facebook making no secret of it’s predicted success. In the real world this has turned social networking and what some would call idol chit chat into big money and therefore big business.
With more than 300 million active Face Book users reported and at least 50% of those users logging on everyday, that gives you 150 million lines of potential communication open everyday. Among those users it is reported that more than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. That could be your information, your news stories and your blog posts reaching users worldwide.
To get the same exposure using traditional marketing and PR methods would have taken 30 times as long and thousands if not millions more of are hard earned pounds and dollars to achieve.
Social Media and Web 2.0 as a whole (not just face book) offers each and every one of us a platform to a mass audience. Use it poorly and as you would expect to receive poor results. Use with energy, vigor and a purpose to impress and you will be rewarded for your efforts.
Social Media is Big Business and it is not going to disappear any time soon, so release some of the rains and encourage communication and participation within your company and don’t allow your competitors to gain a strong advantage because you resisted change.