Interesting Trends in Website Design and Web Strategy

Despite economic recession most small business customers do not expect a decline in revenue over the next year and expect to make additional investments in website design, search engine optimization and email marketing to expand their business, according to a survey released by Register.com

The findings highlights are

  • 55% of respondents have registered more than one domain name for their business
  • 41% saw more than a quarter of their total revenue from web sales
  • 20% don’t know how much revenue they are getting through their site
  • 70% of the respondents don’t expect their web revenue to decline despite economic conditions
  • Top areas for technology investment are website design (53%), SEO (43%), and email marketing (41%).

Register.com CEO Larry Kutscher said "Having a website has become more than a luxury for small businesses and entrepreneurs, it is a necessity." Kutscher continued "Our small business customers know that investing in a great website is a more effective way to reach potential customers and stay in contact with existing clients. The response to our survey shows the result of this investment, as a majority of customers expect no decline – and many expect growth – in their web revenues over the next year."

Register.com received replies from more than 800 of its small business customers, 72% of which responded that they are an owner or partner of a small business. The survey was conducted over a three week period, April 28 – May 16, 2008.

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