PDF’s on the web – A secret weapon?

With the Business World firmly in an electronic era, as web marketers we need to take full advantage on the technologies that are available to us.
PDF (Portable Document Format) was developed in 1993 by Adobe Systems with a primary purpose to make the exchange and distribution of information and documents easier. Although Adobe Reader is needed to open this file format, it is totally free and is still one of the favourite freeware document formats available.
A PDF format is the perfect tool for your online and offline marketing campaigns, with the ability to add digital signatures, security and non editable content it is a handy little app but surprisingly it is the ability to easily add images and text to the same page that keeps this useful little format tops.
Creating a monthly or by-monthly brochure rich in both visual and useful content could be a very cost effective way to distribute and expose your company or products

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